FBN Presentation of the Beretta family
"How to sustain the growth and development of family business through the generations" was the topic of the presentation. Dr. Franco Guzali Beretta and his wife Umberta Newty Beretta were special guests at the traditional annual "Official Dinner for Family Day" at the invitation of FBN-Bulgaria.
The most solemn event in the calendar of the organization took place under the motto "Voices of history - experience, wisdom, traditions!".
"Our company has a long history. Each generation has contributed to it with new ideas, new projects. My brother and I strive to continue to grow our business. We are looking to the future so that a company like Beretta can grow successfully”, said Dr. Franco Guzali Beretta, CEO of Beretta, during a presentation to members and guests of FBN-Bulgaria." The most important thing for the business is hard work and financial discipline. This allows us to continue offering a wide range of products, as well as to invest in modern technology, training, and development of our employees for so many years.
The company's progress is happening organically, in the context of natural evolution. Everything is accomplished through constant and continuous actions. ” shared Dr. Beretta in front of the guests of the presentation. The Beretta family owns one of the oldest family businesses in the world, established almost 500 years ago, and the company is a leader in the production of sports, hunting, and professional weapons. During his lecture, Dr. Franco Beretta shared with the guests from FBN-Bulgaria the phenomenon of survival of the family company for nearly 5 centuries. The family company today is run by the 15th generation Beretta.
Bartolomeo Beretta's successor, the founder of the arms company, spoke about the main challenges in running the family business and developing the legendary brand over the years. "Family business withstands times of crisis because it is much more united. The challenges for him are the rapid development of technologies that change business models. The family business is the backbone of the economy and is the thing we believe should be developed in Bulgaria, "commented the chairman of the Association, Atanas Simeonov.